In 1966 the little known Poseur team toiled in the pro ranks in continental Europe. Sponsored by a dental floss manufacturer (or was it an industrial pomade conglomerate? the historical record is vague here), their team was small and their budget, meager.

 

 

 

 

 

Strength-sapping sleet, bone-rattling cobbles, furnace-like temperatures on seemingly unendurable climbs: These were the conditions that defined the strong men of professional cycling in their day. Perhaps that is why one rarely hears of the legacy of Team Poseur.

 

 

 

 

 

Poseur riders battled forth against the giants of the road in their day. Scarcely did they earn the respect of their peers in the pro peloton, but did they flinch? Never! The heart of the true Poseur rider can withstand any insult. Now times have taken their toll on the once mighty Poseur team. You only find them at the best coffee shops and bakeries, always riding easy and never taking the lead.

 

 

 

 

The question now is: Do you have what it takes to rekindle and reclaim the glorious name of the Poseur? We think you might have the right stuff. One incentive: Our Poseur apparel is guaranteed to take five seconds per kilometer off your best time.*

 

*just kidding.

 

 

 

 

 

 

 

The Worst Cycling Team Ever?
The team's Directeur Sportiv, Marc Piqûre dejectedly relates to us between swigs of Pernod in a small rain-soaked shop behind his house, "Some of the riders were afraid of taking the start. They would pretend to have a puncture when the call was made to come to the line to start the race. One time I caught Jean-Marie DeClunque taking a hacksaw to his frame before the final mountain stage of the '67 Tour ..."

 

Next: The Republic of Anaerobia ->

 

Velo Poseur Jersey and Velo Poseur Cycling Cap (Men's / Unisex)

Step up and show the world what a true Poseur can do! 3/4 length hidden zipper, 3 roomy pockets on the back to hold half a sixpack of whoop-ass. Made of Aries Micro Plus sublimated fabric. Designed and Manufactured in California. Ships with a mess of Poseur temporary tattoos (which were made in Arizona since you were wondering) ...
Jersey and Cap: $77 (scroll down for cap info & photo)

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Velo Poseur Jersey and Velo Poseur Cycling Cap (Women's)
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The Velo Poseur Team Bib Shorts

Eight-panel sublimated bib shorts created to match the Poseur Jersey. Tastefully done in classic black (really now, should you be wearing cycling shorts in any other color?). Made with "Corsa Super Opaque" 8 oz. Poly/Lycra material, which means the shorts will stand up to many seasons of riding without showcasing anything extra, shall we say. Comfortable Diamante synthetic and antibacterial chamois. Designed and Manufactured in California, USA.
$79.

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The Velo Poseur Team Cycling Cap

We’ll sell you the cap alone of course if you wish.
Now you can show the world you are a true Poseur both on and off the bike. Women will swoon and men will clench their jaws when you pass (or is it the other way around?). Anyway, prepare yourelf for their comments of admiration; “Now there goes a true Poseur.” No matter how big your head swells, this cap will fit (in other words, one size fits all). Designed and manufactured in California, USA.
$11.

 

Velo Poseur Team Socks

You won't want to miss out on having your uniform made complete by matching team socks. Four sizes, 4" cuff. Acrylic, nylon, spandex. Made in the USA.
$11.

Velo Poseur Bidon (water bottle)

The Velo Poseur bidon, regular size (21 oz). So what does a Poseur put in their bidon? Perrier? Pernod? Kool-Aid? You tell us. Made in USA.
$6.

Velo Poseur Skinsuit

Nothing says "Poseur" quite like the Poseur Skinsuit. This one has an added small back pocket for that extra croissant or perhaps a small flask of Eau de Vie.
$125.

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The Full Poseur Kit!

For the complete statement, may we suggest the entire kit? Jersey, bib shorts, cap, two bottles, socks, all at a discount. The pieces are designed to work well together and are quite striking in any peloton (please note: 3X kits will ship with 2X bibs).
$165.

Men's